Why Social Media Marketing
Even if you paid a fortune for a billboard at Yonge and Dundas, only a small percentage of passers-by would be interested in your product, and then an even smaller number of them would go to the trouble of making and inquiry based solely on your advertisement In the end, the high cost of the billboard would make each sales inquiry far greater than any profit you hope to gain. The same issue is true with any type of print or radio, or television advertising. This day in age, there is one advertising medium worth investing in- Online/Web-based (Google, Facebook, Twitter, YouTube, Instagram, Flickr, 4Square, Pintrest…).
We will give you a free colour ad in our magazine as a bonus for retaining our firm to market you on the web. The magazine itself has limited power to produce sales leads or attract new customers, but it still looks pretty. The reality is that few people are turning to newspapers and magazines for anything anymore, because they can find just about anything on their smart phones. More that 65% of people have a Smartphone, and to give you an idea how powerful social networking has become, of Smartphone users, 85% have and use Facebook. Current studies show people checking their phones over 20 times a day. This Smartphone generation is not watching TV, listening to radio or reading newspapers. It’s all about the phone.